Luxury Airbnb & short let management in Primrose Hill
We design, let and look after exceptional homes across London, Primrose Hill included. If yours belongs among them, we’d be delighted to take care of it.
Pastel terraces beneath London’s favourite view
Primrose Hill gives guests the city skyline from the top of the hill, Regent’s Park next door and Regent’s Park Road’s cafés and shops at the bottom.
Creatives, families and long-stay visitors love its pastel terraces and quiet crescents, and the best-presented homes here book quickly.


From empty basement to the best seat in the house
A five-bedroom townhouse on a pastel row in Parsons Green. Yo’s Home designed, furnished and refurbished it, and Yo’s House has run it since.


The lower ground floor, before and after Yo’s Home turned it into a cinema room with its own bar.
A few of the homes we look after
Your home, looked after as if it were our own
Think of us as the team behind the scenes. We price every night, vet every guest, refresh the linen and have the boiler fixed before you’ve heard it broke.
Your home, wherever you are
Every booking, every night and every pound, as it happens. The owner app shows your calendar, upcoming guests and earnings in real time, and lets you set aside dates for yourself in a couple of taps.

Guests who suit your home
We pick the right mix for your home through the year, so it earns well in every season.
Clear terms, from the very first conversation
No hidden extras. The management fee comes out of rental income, so you only pay it when your home earns.

From the people who trust us with their homes
“Yo’s House outperformed every estate agent we’ve worked with.”
“We’ve worked with Yo’s House for over a year now and the experience has been consistently excellent.”
From first call to first guest
Five steps, with one named contact from the first call onwards.
Letting your Primrose Hill home
Local answers for owners in NW1.
Do you take on homes in Primrose Hill?
Yes. We take on a small number of homes in and around Primrose Hill, so each one gets proper attention. Book an appraisal and we’ll visit, walk through the home with you and show you what it could earn.
Can I short let a leasehold flat?
Many leases restrict short lets, so we read yours as part of the appraisal and tell you plainly what it allows before anything goes live.
How much could my home earn?
It depends on the size, finish and time of year. At the appraisal we give you an honest figure, based on what comparable homes earn and on our own results across London.
Can I still use my home?
Yes. Block out dates in the owner app whenever you want the home for yourself or family, and we let the rest.
Do you arrange corporate lets?
Yes. We work with a range of partners to place corporate guests, which keeps your home earning between short stays.
Find out what your Primrose Hill home could earn
Tell us about your home. We’ll come back with an honest figure and a time to come and see it.
Nearby areas we cover






