PRIVACY POLICY

Last updated: 23 March 2026

Yo’s House is operated by Yo&Co Group Limited (“we”, “us”, “our”).
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This Privacy Policy explains how we collect, use, and protect your personal data when you visit www.yoshouse.com (the “Website”), make a booking enquiry, or use our services.

1. Who We Are

Yo’s House is a trading name of:
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Yo&Co Group Limited
Company Number: 14981458
VAT Number: 452719875
Registered in England & Wales
Registered Office: 167–169 Great Portland Street, London, W1W 5PF
Website: www.yoshouse.com
Email: info@yoshouse.com
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For the purposes of UK data protection law, Yo&Co Group Limited is the Data Controller responsible for your personal data.

2. The Information We Collect

We collect and process the following categories of personal data:

a) Identity & Contact Information

Full name
Email address
Telephone number
Nationality (where required for bookings)

b) Booking & Stay Information

Travel dates
Property preferences
Number of guests
Special requests
Communication history

c) Concierge & Service Data

Restaurant reservations
Chauffeur bookings
Event or experience preferences

d) Payment Information

Billing details
Payment data processed via secure third-party providers
(We do not store full card details)

e) Technical Data

IP address
Device and browser information
Usage data and analytics

3. How We Collect Your Data

We collect data:

Directly from you (forms, bookings, enquiries)
Through communications (email, phone, messaging services such as WhatsApp)
Automatically via cookies and analytics tools
From partners (e.g. property owners or service providers where necessary)

4. How We Use Your Information

We use your personal data to:

Process booking enquiries and reservations
Deliver concierge and lifestyle services
Communicate with you regarding your stay
Personalise your experience
Process payments via third-party providers
Improve our Website and services
Send marketing communications (where you have opted in)
Comply with legal and regulatory obligations

5. Lawful Basis for Processing

Under UK GDPR, we rely on:

Contractual necessity – to manage bookings and deliver services
Legitimate interests – to operate and improve our platform
Consent – for marketing communications and cookies
Legal obligation – for compliance requirements

6. Sharing Your Data

We may share your personal data with:

Service Providers

Payment processors
Website hosting providers
CRM and communication platforms

Booking & Concierge Partners

Property owners and managers
Chauffeurs, restaurants, and experience providers
Local service partners required to fulfil your booking

Professional & Legal Parties

Accountants, legal advisers
Regulatory authorities where required

All third parties are required to process your data securely and in accordance with applicable data protection laws.
We do not sell your personal data.

7. International Transfers

Due to the global nature of our services, your data may be transferred outside the United Kingdom.
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Where this occurs, we ensure appropriate safeguards are in place, including:

UK adequacy regulations
International Data Transfer Agreements (IDTAs)
Standard Contractual Clauses

8. Data Retention

We retain personal data only as long as necessary:

Booking and transaction data: up to 6 years
Enquiries: up to 24 months
Concierge preferences: retained to enhance future experiences (unless deletion is requested)
Marketing data: until consent is withdrawn

9. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
Request data portability
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact:
info@yoshouse.com
ICO: www.ico.org.uk

10. Cookies

We use cookies and similar technologies to:

Enable Website functionality
Analyse performance
Improve user experience
Support marketing (where consent is given)

You can manage your cookie preferences via our cookie banner.

11. Security

We implement appropriate technical and organisational measures to protect your personal data, including:

Secure hosting infrastructure
Encrypted communications
Access controls and data minimisation

However, no system is completely secure, and we cannot guarantee absolute security.

12. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies independently.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available at:
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www.yoshouse.com

Contact

For any questions regarding this Privacy Policy:
Yo&Co Group Limited
Email: info@yoshouse.com
Address: 167–169 Great Portland Street, London, W1W 5PF
Website: www.yoshouse.com